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What is Fauxtography
Fauxtography is a term that is increasingly becoming a buzzword in the photography communities worldwide.
Despite the criticism, it garners from several sections of the photography industry that no one can deny. Instead of opposing this section of professionals, we can learn a lot from them.
Some of the Things That Fauxtography Can Teach Us:
1. Self-Promotion
Fauxtography can get you an incredible amount of attention online and in real life.
Irrespective of your opinion about their choice of photography style, Fauxtographers can teach you everything you need to know about promoting and establishing yourself as a brand.
2. Own the Online Audience
Another essential thing that Fauxtography professionals can teach us is the best and most efficient way to keep the audience and followers engaged in social media.
A person involved in fauxtography knows how to capture and maintain a loyal following by using various apps and launching surveys and polls for the audience.
3. Trying New Trends
Making Fauxtography part of your portfolio will expose you to new trends and styles. You will learn to adapt to the job, making your photography career versatile and diverse.
Keeping updated with the latest trends in altered imaging is a must-have skill for professional photographers today.
However, some professional photographers believe that today’s digital photography technique is unlike original photography using film rolls, which is why it has been labeled faux (fake) photography.
The argument is that photographs captured with DSLR cameras almost inevitably have to be improved using image-editing software, such as Photoshop or more advanced digital image-altering tools.
This is called “Fauxtography” because it is unlike the original film-roll photography technique, which does not involve digital manipulation.
What is Fauxtography?
Fauxtography refers to how photographs are manipulated using digital image editing tools or other means to convey a fraudulent image of the subject captured in the picture.
Fauxtography has become notorious ever since propagandists discovered its manipulative and promotion powers.
In addition, Fauxtography has also become an internet meme as the term is also used for amateurish photographs captured by rookies and hobbyists.
When Did Fauxtography Originate?
Fauxtography is thought to have originated or labeled such back in 2006, when freelance photojournalist Adnan Hajj presented an altered photograph of an alleged Israeli raid in Beirut, Lebanon.
Once Reuters printed the photograph, it spread worldwide on news websites and social media platforms.
However, the faux pass was discovered when someone pointed out the glaring alterations, including the dark cloud of billowing smoke from the alleged attack and other anomalies in the photograph.
This caused a heated global debate about how dangerous Fauxtography can be when misused by journalists, as the audience’s trust is at stake.
A manipulated photograph is used to misrepresent facts and has an undue influence on the unsuspecting audience.
Is Fauxtography good or bad?
If we are to go by the definition of Fauxtography, then the photographs you click on daily on your smartphones come under the category, too.
Earlier, the image would have been altered in post-production, but today’s camera phones provide image-altering features on the go. Some smartphone camera software systems are so advanced that they can remarkably change and improve the image.
For example, Huawei’s Master AI is designed to make the ground look more lush and green, the sky too blue and makes anyone always look fabulous.
Google’s Night Sight can brighten an image so much that nighttime pictures look like they were shot in bright daylight.
There has been a clear distinction between “authentic” photography and fauxtography for a long time. Shots straight out of the camera (SOOC) were distinctly different from digitally altered photographs, such as those in which the photographer or editor adds after-effects, such as filters, vignettes, objects, etc.
However, as smartphones do all this and more with every advance in phone camera technology, the line between capturing pure images and altered photography has blurred.
In addition, the cost of conventional film photography has become prohibitive, thanks to the increased prices of film rolls and developing equipment.
Conclusion
It is our opinion that beautification filters in camera phones are unavoidable. This is because not everyone is a professional photographer.
However, smartphone cameras can capture and improve even the most mundane photographs, allowing anyone to capture professional-quality images anytime and anywhere.
Remember how Auto-Tune was derided initially but has become an essential part of studio recordings worldwide?
When used with restraint and understanding, Fauxtography can also play a constructive role in our daily digital lives.
This is simply the reaction we witness every time a new improvement or alteration of conventional technology is introduced into the market.
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